![]() This means that as a user, if you listen to the same podcast twice but six months apart, and that podcast runs programmatic ads, you will hear different ads each time. Having said that, programmatic podcast ads do of course allow the advertiser to choose what genre of podcast specifically they would like their ad to appear on, if they so wish. The guiding principle behind them is that you’re trying to reach the correct person, irrespective of the podcast they are listening to. Yes, programmatic podcast ads do change depending on what podcast you’re listening to. Similar to programmatic display ads, the idea is that an advertiser can create an ad, choose the type of audience they’d like to reach with the ad, and then that ad can be programmatically slot into any podcast in which the person listening matches the audience the advertiser is trying to target. Programmatic podcast ads are ads that are algorithmically placed into a podcast episode depending on the targeting chosen by the advertiser. This can lead to a negative user experience, and a bad look for your brand/business. If the ad focuses on a limited-time offer, listeners of the podcast may come to your site months or even years later expecting the same offer.Īt this point, the offer will likely be over, and you may not even stock the product anymore. This can be good, as your podcast ad will be heard every time the podcast is played, essentially forever. Because they are read out live (or while recording), it lives forever in that podcast episode and cannot change. ![]() No, host-read podcast ads do not change, and are considered ‘baked-in’ to the content. Or, if it is a long episode (typically 2+ hours), you may hear them at multiple points throughout the episode. This may mean hearing host-read podcast ads at the beginning, middle, or end of the podcast episode. We say uusually, but they can appear anywhere the host decides to do an ‘ad break’. These types of podcast ad usually appear at the beginning of a podcast episode. Host-read podcast ads are ads that appear on a podcast where the host reads out a pre-agreed advertising script. ![]() If this sounds like you, have a look at our Are Podcast Ads Worth It post first! NOTE: Before we get into the types of podcast ads available, you might be wondering ‘is podcast advertising even worth it?’. But it does mean that with each programmatic podcast ad you hear, there’s a chance you’ll hear a different ad. That doesn’t mean you definitely won’t hear the same ad on different podcasts if you are hearing programmatic ads. Host-read ads will not change, but programmatic ads will change with each podcast you listen to. There are two main types of podcast ad: host-read ads, and programmatic ads. ![]() But it also depends what type of advert it is. ![]()
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